The xfind blog
Things we learn working on search for real stores. No fluff, lots of numbers.
Conversion
August 12, 2026Zero-result searches are money walking out the door
On average 12% of site searches return nothing. Here's how to measure them and push it below 3%.
7 min read
Merchandising
July 29, 2026Search merchandising: when to push and when to let go
Pinning products works, but only if you read the click-through rate. Three rules to avoid wrecking relevance.
6 min read
Technical
July 3, 2026Migrating from Doofinder or Algolia without losing internal ranking
Full checklist: export synonyms, map facets, run parallel tests and switch with zero downtime.
9 min read
UX
June 18, 2026Mobile search is a different sport
Small keyboards, more typos, less patience. How suggestions and filters change below 480 px.
5 min read